Now from € 297 to € 37 – get it, or regret it.

Now from € 297 to € 37 – get it, or regret it.

Create the lifestyle you need to make the content you want

This GLOW GUIDE helps you feel good, glow different, and finally show up as the version of yourself you keep saving on Pinterest. This is your glow-up era — for the girl who wants to look good, live freely, and grow internationally.

GET FOR FREE

Create the lifestyle you need to make the content you want

This GLOW GUIDE helps you feel good, glow different, and finally show up as the version of yourself you keep saving on Pinterest. This is your glow-up era — for the girl who wants to look good, live freely, and grow internationally.

GET FOR FREE

YOUR GUIDE TO GLOW
This is your glow–up era.

PROJECT YOU.
Your glow-up era.

Step into the version of you brands want to work with — and the world wants to watch. Think Hailey Bieber habits, clean-girl confidence, and main character presence — But tailored to your lifestyle, your goals, your brand.

GLOW GUIDE

JOIN PROJECT YOU - FREE

FOR FREE

I DIDN’T FEEL LIKE HER
MY GLOW UP JOURNEY

I always had a clear picture of the life I wanted. The looks, the feeling, the glow — that confident version of me who had her sh*t together.

But for the longest time, I didn’t feel like her.

I thought maybe I was just someone who would never feel truly beautiful. Maybe I just didn’t have that body. That energy. That confidence.

My camera roll is full of attempts — content I never posted, outfits I never wore, vlogs I never finished. Because I didn’t feel hot or secure enough to be seen. Even when I had a business and people said I was doing great, I still didn’t feel good in my own skin. I kept listening to others, making decisions — but they weren’t my decisions.

Until I started making myself the center of my life again. Through self-confidence. Wellness. Inner work. Learning how to support my body instead of fighting it. And building a lifestyle that actually works for me.

And that’s when things shifted.

I stopped waiting to feel ready — and started becoming the version of me I’d always seen.

That’s exactly what my GLOW GUIDE is here to help you do.

I always had a clear picture of the life I wanted.
The looks, the feeling, the glow — that confident version of me who had her sh*t together.

But for the longest time, I didn’t feel like her.

I thought maybe I was just someone who would never feel truly beautiful. Maybe I just didn’t have that body. That energy. That confidence.

My camera roll is full of attempts — content I never posted, outfits I never wore, vlogs I never finished. Because I didn’t feel hot or secure enough to be seen. Even when I had a business and people said I was doing great, I still didn’t feel good in my own skin. I kept listening to others, making respectful decisions — but they weren’t my decisions.

Until I started making myself the center of my life again. Through journaling. Wellness. Inner work. Learning how to support my body instead of fighting it. And building a lifestyle that actually works for me.

And that’s when things shifted.

Because it was never just about looks. It was about feeling safe, radiant, and confident enough to show up as the version I always knew I could be.

That’s exactly what Project YOU is here to do.

GET FREE ACCESS

JOIN NOW - FREE

BECOME PART OF US

BECOME PART OF US

WHY THIS EXISTS

YOUR LIFESTYLE IS YOUR STRATEGY

You don’t need more tips. You need a lifestyle that supports the version of you you're trying to build online.

You already saved the aesthetic.
Now it’s time to become the girl behind it.


  • Feel confident enough to be seen

  • Live clearly and intentionally

  • Actually show up and glow up — with structure

GET FREE ACCESS

JOIN NOW - FOR FREE

BECOME PART OF US

JOIN

FROM HIDING TO GLOWING
YOUR GLOW-UP STARTS HERE.

FROM HIDING TO GLOWING
YOUR GLOW-UP STARTS HERE

You think you need more content strategy. What you actually need is a lifestyle that makes content feel natural. Inside my GLOW GUIDE, we flip that switch. So you can glow differently — and grow consistently. This is not a self-help course. It’s your real-life glow-up plan.

You think you need more content strategy. What you actually need is a lifestyle that makes content feel natural. Inside Project YOU, we flip that switch.So you can glow differently — and grow consistently.


This is not a self-help course.

It’s your real-life glow-up plan.

GET IT, OR REGRET IT

GET IT, OR REGRET IT

FOR FREE

REPRESENTING AS CULTURE

WHAT YOU'LL GET INSIDE

Access to:

  • Wellness platform

  • 5 guided video modules

  • Future-you journaling + letter-to-her exercise

  • Private community chat


Bonus: Get scouted as influencer or content creator.

JOIN NOW

JOIN NOW

FOR FREE

FOR FREE

YOUR ITINERARY

APPLY AND GET QUALIFIED

Click the button to apply — you’ll instantly find out if you’re qualified to join The Lifestyle Club. If you are, you’ll be taken to the next step.

COMPLETE MEMBERSHIP

You’ll land on the payment page and receive an email with a link to create your member profile. Make sure to fill in all details — only completed profiles will be included in the monthly matching process.

COMPLETE MEMBERSHIP

You’ll land on the payment page and receive an email with a link to create your member profile. Make sure to fill in all details — only completed profiles will be included in the monthly matching process.

GET MATCHED

On the 1st of each month, you’ll be matched with other girlies in your city (or where you're traveling to). Your first match will arrive on the 1st of July — and every 1st of the month after that.

APPLY NOW

LOVING WORDS FROM OUR #GLOW GIRLS

Read the loving words from others who can't wait to welcome you.

Britt Jonkers

Creative

I’ve always wanted a ‘Pinterest girl’ lifestyle — coffee dates, Pilates classes, and girls who help each other grow. Now, it’s not just an aesthetic anymore, but my new reality (I can't) ieeee. Finally a community that lives the lifestyle I want.

I used to save other people’s lives. Now I live mine.

Amelia Watters

Creator and entrepreneur

Everything finally fits. My work, my glow-up, my goals. It’s all in one place.

“30 days in and I see it — my future self is possible. I feel like I’m finally building a life I love.”

Carlijn S.

Wellness lover

The glow-up challenge is intense in the best way. It keeps you focused without feeling like pressure. It’s soft accountability.

Best decision I made this year. I’m showing up as ‘her’ every day. Since starting Project You, I’ve created more content in 30 days than I did in the past 6 months.

Sophia Smith

Photographer

I joined hoping for a better planner, but what I got was a new version of myself. My habits, routine, and energy feel 100x better.

Danique Schouten

Creator

30 days in and I can see it: my future self is proud of me. I finally feel like I’m building a life that fits me.

Faye Owen

Verified

This club is the definition of ‘right place, right people.’ It’s exactly what I needed.

Mila de Loo

Fashion assistant

I was scared to invest even €27 in myself at first, but it’s the best decision I’ve made all year.

Luna Smit

Beauty freelancer

The Notion dashboard is CRAZY. I use it every day — from planning my week to tracking my income goals and managing my entire glow-up.

Julia Dekker

Agency founder

Best decision I made this year. I’m showing up as ‘her’ every day. Since starting Project You, I’ve created more content in 30 days than I did in the past 6 months.

JOIN NOW

GET IT. OR REGRET IT

WHAT CHANGES WHEN YOU BECOME HER

NOW IT'S TIME TO LIVE THE LIFE.

You’ve saved the content.
You’ve imagined the lifestyle.
Now it’s your turn to become her.

  1. Build daily structure that supports your glow, content, and clarity. No more falling off — this time it sticks.

  2. Shift your mindset, energy, and visibility in just 30 days. Your content will finally reflect who you really are.

  3. Confidence first — content follows naturally. Feel better. Look better. Show up fully.

JOIN NOW - FOR FREE

JOIN NOW - FOR FREE

BECOME PART OF US

BECOME PART OF US

LOVING WORDS

Read the loving words from others who can't wait to welcome you.

ALL YOUR QUESTIONS ANSWERED

FAQ's

Can this help me make money or grow as a creator?

What if I’ve already tried everything and nothing works for me?

Do I need to be a content creator?

What if I fall off again halfway?

Will this help me grow online?

What do I actually get inside?

Will I have access after the 30 days?

Is there a refund policy?

JOIN NOW

JOIN NOW

FOR THE GIRLS WHO

  • Are done waiting to feel like “that girl”

  • Want to post, create and be seen — but want to feel good doing it.

  • Are building something big, but want to live well while doing it

  • Are ready to glow differently — and live internationally

THIS IS NOT:

  • A diet or weight loss plan

  • A “wake up at 5AM” routine

  • A self-help lecture

JOIN NOW

JOIN NOW - FOR FREE

YOU ARE YOUR BEST INVESTMENT.
DEMI SELINA, founder

You are the biggest project you'll ever work on.

This journey of quitting my business, losing all my followers, and rebuilding myself was far for easy. I was working nonstop, pushing myself harder than ever, and somewhere along the way, I stopped checking in with myself. My routines slipped through my fingers, and my glow faded—slowly and quietly—until I barely noticed it was gone.

This was the moment I realized that success or creating a life you can love isn't about being strategic, or smart. It's all about feeling confident and good enough to show–up. Because when you glow, you don’t chase opportunities. You attract them.


So that's when Project you was born. I started it because I needed accountability like this myself. A safe place for girls who are still figuring it out, just like me. Girls who know building a life you love starts with you — and that it’s all about showing up, again and again, for the life you want.

Because the most beautiful version of yourself is the healthiest version of yourself, fully you. And becoming her gets easier when you’re surrounded by people who live that way too.

JOIN NOW

BECOME PART OF US

THIS IS PROJECT YOU.
Invest now, glow later.

PROJECT YOU.
Invest now, glow later.

If you’re ready to stop watching others live the life you want —
and start becoming the version of you that makes it real…

If you’re ready to stop watching others live the life you want — and start becoming the version of you that makes it real…

JOIN NOW - FOR FREE

JOIN NOW - FOR FREE